Kenny Schwing, President & CEO, Liptak Dental Services
Mr. Schwing is a third-generation dental industry professional who has held executive positions at Sullivan Dental and Henry Schein, and most recently served as Regional Manager for the Midmark Corporation.
As someone who has worked in the dental industry for over 40 years, he is fascinated with how computer innovation is changing the industry and is anxious to put his years of experience to work in new technology. He has seen a lot of dramatic changes in the industry, but nothing can compare to how computer technology will revolutionize the dental industry in the coming years. "There have been so many changes, and there are many more to come," says Schwing.
When he was introduced to Liptak Dental Services, he was intrigued by the company's focus on dental. "I feel like I am such a good fit for the organization because my entire career has been dedicated to learning the dentists' needs and required improvements for their overall practices. I am intrigued that Liptak Dental offers the complete range of IT support that every dental office expects."
All of the Liptak IT professionals are thoroughly trained in dental, and the company conducts ongoing education to make sure everyone within the organization stays current with dental technologyâ€šÂfrom office networking and digital x-ray support to practice management software training. Liptak even offers an automated file backup solution that is ideal for dental.
Steven W. White, V.P. of Sales and Marketing, Liptak Dental Services.
Mr. White has over thirty-five years of experience in the dental industry having served as President of Dentech/Conex Corporation and most recently as Senior Vice President of J. Morita Corporation. Mr. White has extensive knowledge of marketing, product development, engineering and manufacturing disciplines. He is a nationally known lecturer in the fields of business continuity, CBCT 3D imaging, ergonomics, office productivity, fatigue reduction, and sterility assurance.
Through his experiences with 3D digital imaging Mr. White has gain a great deal of knowledge and understanding of the needs and importance of excellent IT management of a dental offices data.
Just a few short years ago the need for data management did not exist in our industry as the amount of data in the average dental office was negligible. With the adoption of digital technology that has rapidly changed with the average office now dependent on the ability to have immediate and continuous access to all patient information to be able to function.
Why the name Liptak?
The name of the company was created to honor a close friend, Greg Liptak Jr. He was incredibly optimistic, athletic, and fun to be around. He was an avid skier, golfer, and surfer. It was Greg's idea to start franchising a new concept where we would provide local computer service for dental offices. We never settled on a name for the company. In November of 2007, we learned Greg had colon cancer that spread throughout his body.
Greg put up a valiant fight with the cancer. His main weapon was a strong sense of humor, and an incredibly optimistic outlook on life. He received one bit of bad news after another and always kept his head up. When asked what the chemo was like, he jokingly said "imagine the pain of listening to one of your training sessions and multiply it by 20!".
Greg passed away in January 2008 at the age of 37. We learned an incredible amount about life and how to handle death with selfless dignity while watching him go through that experience. It made a huge impact on us as well as the rest of the army of friends who were also very close to him. We are grateful for the time we got to spend with Greg, his positive influence, and the memories that will last a lifetime.
We would like to acknowledge Greg's parents Greg Sr. and Stevie who gave the blessing to use the Liptak name. They are incredible people and have put a non-profit organization together named Greg's Cancer Foundation (www.gregscancerfoundation.com) to create awareness for early detection of colon cancer among young males. Liptak Dental will be donating 10 percent of all pre-tax profits to the foundation.
In closing, we chose the Liptak name to honor Greg. We also chose the name to remind ourselves and friends and family in this business about what is really important and to put things in perspective when we think we may be having challenges in our lives.